08 Dec Why you should be using social media in your business
Social media marketing for local businesses is still an after thought, if, a thought at all. It is surprising how many businesses overlook the importance of social media as a marketing tool. Facebook, Twitter, Instagram to name a few have billions of active users daily, which means a high chance that your existing customers are using social media to interact with friends and the people around the World.
If you existing customers and possible loyal customers are on social media, then why are you not connecting with them? Social media networks allow you to talk to customers directly and spread your message or campaign to a wider audience.
The power of social media is the ability to share, say you connect with a existing customer and they talk about the excellent service they receiver, that is something other people on the social network would see. Instantly you have gained new exposure to friends and family of that existing customer, friends and family that may have never known you existed until that one important comment.
Suddenly you are being exposed to a new audience, an untapped resource, a list of new potential clients or customers that you may not have ever reached in any other medium. This is just one small advantage of social media and how it can help grow your business.
Brand recognition is also important when you are using Social Media, keeping a good brand consistency across all platforms shows that your business is professional and has a clear understanding of how you want to be portrayed online.
We are just touching on the surface of social media and how it can help grow your business in terms of online and getting your message across to customers. If you would like to know more about how to improve your social networking, social reporting, best times to post and how to interact and grow or even set up a Facebook page, then please get in touch.